Solver
Solver is a B2B SaaS technology platform optimizing sales quoting and commercial workflows. Our scope covered a comprehensive brand refresh alongside an interface overhaul for the application, focusing on operational ergonomics and quoting module intuitive usability.
challenge
The core bottleneck of the legacy software was high interface complexity and poor usability (UX/UI). Users struggled through cluttered form structures, while a lack of clear visual hierarchy slowed quote generation. The challenge lay in designing a revised information architecture to simplify multi-step commercial workflows while preserving the tool's analytical power.
strategy and identity
We defined a sharp communication positioning encapsulated in the core claim "Turn data into sales". We modernized the brand mark and logotype, introducing an energetic, high-tech lime accent contrasted against a dark, disciplined core palette. We delivered comprehensive Brand Guidelines alongside cohesive stationery and digital brand assets, solidifying Solver as a modern, trustworthy software vendor.
structure and ux/ui
We redesigned core screens of the SaaS application with an intense focus on the pricing and proposal engine. We introduced a modular layout grid, clear system typography, and an intuitive split between configuration controls and real-time previews. Streamlining micro-interactions and form field states dramatically reduced the time required to compile customized B2B quotes.
results
Solver gained a modern, authoritative identity in the tech space alongside a transparent application interface that significantly enhanced daily user comfort. The restructured information architecture yielded a seamless quoting flow and removed previous usability bottlenecks.